Social media platforms like Instagram and Facebook are an essential part of your online studio’s marketing plan. Your potential students use them every day for inspiration and entertainment.
But how can you promote your digital studio without being too pushy? What kind of posts work best for attracting new students? And what should you say?
We’ve put together 6 quick tips to help you. Read on…
Try to mix up the format, to avoid becoming repetitive
This the easiest thing you can do to create relevant content on social media. Try to mix up the format however, to avoid becoming repetitive. For an example, check out this one from Lauren Wilkie, or this one from Naza Zhurtanova.
If you can snap photos of your shoots and daily classes while they're still a “work in progress”, then people will feel excited to join the next live-class or watch your new on-demand video.
Once you’ve teased your latest video shoot or class (see the point above), remember to follow up by posting a photo or link to the final video or upcoming live class.
Try to think sequentially when promoting your classes and videos, for maximum impact – you could even share an after-class photo, if it was a memorable one.
Followers want to know more about your daily habits as a teacher
Your followers are interested in what you do on a daily basis as a teacher. Really, they are! Learn more about how to create Instagram stories here.
They want to know more about your daily habits, routines and what your daily work schedule looks like. So show them, and answer any questions they may have.
A simple trick to get your followers engaged and active is to add a simple “call to action” at the end of your posts.
When you post something, use the very last statement of the caption to direct the user to do an action. Guide them as appropriate.
That action can be as simple as “Click to watch my latest video,” or the ever-popular “What's your opinion? Leave me a comment!”
Show them love whenever you can
People always appreciate being recognized. Social media is an easy and fun way to shout out to your followers and members.
If someone writes you an awesome email, leaves you a sweet review, or even joins a lot of your classes, shine a light on them by thanking them publicly!
At the end of the day, these are the people that keep you in business. Show them love whenever you can.
Lastly, it’s totally okay to be human on social media. Show people who you are, what you’re thinking, what you value, and what you’re all about.
You want to attract people who like you for you, not for the glossy, shiny veneered version of you that social media sometimes encourages.
We’re all imperfectly perfect, and occasionally showing your quirks and foibles can help people relate to you as an artist and teacher.